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Jetblue airways success story case study “jetblue airways: managing growth” samuel natkovitch i introduction the airline industry is one of a highly complex and unpredictable nature. The coca-cola company is the world's number one maker of soft drinks, selling 13 billion beverage servings every day coca-cola's red and white trademark is probably the best-known brand symbol in the world. How we do business is just as important as what we make we strive to do the right thing for people and the planet we aim to create shared opportunities in every community we serve this interactive graphic illustrates the major stages in our value chain, why they matter and how we are creating.
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